Different types of branding are best suited to different types of products.Brand Innovation offers many different types of branding. Read about the different types here. We assist you in choosing the best type of branding for your product.
Please contact us at Heidi@brandinnovaiton.co.za for assistance for any of your corporate gift requirements.
Screen Printing is a printmaking process based on the creation of individual screens for each colour present in a piece of artwork. Artwork for Screen Printing ideally needs to consist of vector images and outlined text so that the separation of each colour is possible. Each screen made then acts as a layer, with each layer printed in order to build up a complete image.
Engraving is a process that requires the incising of a design onto a hard, usually flat surface, by cutting grooves into it. Originally done by hand, this process is now performed using lasers when branding large quantities of promotional products is required. This process does not usually allow for colour, relying on the colour of the product itself to show through.
Embossing is a process that creates an impression of a design onto a surface that allows for marks to remain once the pressure is released. There are 2 typical varieties of Embossing: Blind Embossing - The design will remain the colour of the product it's being embossed on; Foil Block - Once a design is embossed it's filled with a metallic paint such as gold or silver.
Digital Printing is the reproduction of digital images on a physical surface, such as common or photographic paper, cardboard, film, cloth, plastic, vinyl, magnets, or labels - all possible with various desktop and industrial sized printers. The process of Digital Printing allows for blends of colour and tone within your designs instead of resorting to individual flat, solid colours. Digital Printing requires an image resolution of at least 300dpi; anything less will result in a poor quality print and will therefore not be accepted.
The process of Embroidery allows for artwork to be recreated by decorating fabric or other materials with designs stitched in strands of thread or yarn using a needle - specialist equipment used for mass production. Pantone References can be provided, however embroiderers use a different colour code based on the threads used, so colours are matched as close as possible. It's best to avoid blends of colour when creating an embroidery and stick to using solid colours.
In doming a sticker is equipped with a dual component resin layer(epoxy). This layer is crystal clear, protecting the image below and transforming graphics into visually appealing three-dimensional decorative items. A prestigious way to communicate any message.
Branded Corporate Gifts are a great way to get exposure for your brand.
Branding does not need to be in your face, it can be subtle and hardly noticeable, but very effetive. The type of branding you need depends on your campaign. A huge cell phone campaign would need bright and colourful branding while an investment bank would want to brand in a subtle way in line with the more serious image of a bank.