Promotional Merchandise as an Effective Marketing Tool

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Promotional Merchandise as an Effective Marketing Tool

Promotional merchandise provides an effective way to spread the word about your brand. You can maximise brand exposure and enhance brand recognition with the use of promotional merchandise.

People love samples and promotional items. Clients are likely to tell their friends and colleagues about the personalized merchandise you distributed with your slogan.

Why is promotional merchandise an effective marketing tool?


Promotional items are cost-effective



  • The costs of promotional items are fantastic.
  • Digital marketing is huge these days, but it is expensive.
  • Old-school promotional ideas are less expensive than TV advertising, billboard advertising and digital marketing.
  • Promo merchandise like branded pens, are low in cost AND they are long-term marketing tools.
  • Let us know what your budget is and we will try to find you a cost-effective item to promote your brand with.

Awesome brand exposure



  • Promotional merchandise provides long-term exposure.
  • Take a promotional coffee mug as example.
  • They are used daily.
  • They sit on your desk and coffee table for bypassing people to see.
  • This generates desired brand recognition and brand awareness.

Promotional merchandise will always be a great way to market your brand



These items can be distributed:
  • in bulk mailing straight to your target market’s hands
  • at conventions
  • at shows
  • meetings
  • conferences
  • expos
  • grand openings
  • special events
  • year-end functions
  • and many more places…

Promotional merchandise is the ultimate traditional marketing solution that businesses big and small can benefit from on a massive scale. Promotional items give clarity and brand recognition in a cluttered marketplace. This is great, because recognition of your brand is an important element of promotion.

At Brand Innovation we strive to help you in a successful marketing campaign.
We do our absolute best to deliver a solution for your promotional needs.
We take great care of our clients to help them ensure lasting brand success.
Contact us at info@brandinnovation.co.za for more information.

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